Thursday, July 28, 2016

My Eureka Style Moment

A reader wrote last week to ask if I could remember my aha or eureka moment that brought about a pivotal change in my style. 

The photo below was taken before my aha moment. My style took a nosedive after I turned fifty-five and lost more than forty pounds. I had no idea how to dress anymore and going shopping was a total nightmare. I didn't like all those bright colors and patterns, but that was what I saw on the other women in my social circle and in every store I visited. It didn't feel right for me, but I kept telling myself that's how women my age dressed, so I kept buying those pieces that weren't reflective of my personality. I wanted to dress age appropriate without having a clear picture of what that meant.

Taken in 2013
(While this look might be OK for some women, it isn't me. My hair is too short and too fixed. I am wearing too many accessories. My pants are too short to be worn with a jacket.)

I do indeed remember my eureka moment! It was during the summer of 2014. I was creating a new board on Pinterest when I saw my first photos of Emmanuelle Alt and the other women who are styling editors of Vogue Paris. I was captivated! 

These women looked so effortlessly fabulous and timeless. I was inspired to study their way of dressing in solids with simple accessories and understated hair and makeup. The less is more way of putting yourself together for the day, feels so right for me.

Taken in 2016
(I am wearing a Covered Perfectly Simple V Tunic with Jag Jeans above. The shoes, bag and belt are all old.)

The very next time I shopped for shoes or clothes, it was so easy to block out the clutter of prints and bright colors. I was able to rid my closet of those patterns and bright colors and hone in on the colors and shapes that fit well with my personality.

Each time I pack for a trip or get dressed for the day, I am thankful that I found my style formula. I feel much more confident in clothes that fit not just my body but my personality as well.

The only reason I shop now is to replace something that is starting to look worn, but I am so much happier with my wardrobe. Both my budget and time are more abundant, allowing me to go out and enjoy my life. That's why I share my personal style evolution. I wish the same freedom and confidence for you.

Have a beautiful weekend!

Thank you for joining us on this journey through midlife and beyond. The second fifty years are truly the best!

Susan Street is the President of

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All words, styling, and creative direction are my own.
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